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ABOUT

In a Nutshell

I love my profession and I know it shows. As the founder of Campe + Co., I'm a creative strategist, content producer, lover of technology, and brand enthusiast. I'm a known networker and connector of people. And I'm a leader who enjoys managing teams with trust, honesty, and fun.

 

Enough about me. Let's talk about marketing. And content. I believe that success in marketing is only possible when you start with three things: objectives, research, and data. 

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I'm always happy to meet for coffee to talk shop. When are you available?

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PROFESSIONAL HISTORY

My Experience

CAMPE + CO. / FOUNDER + CMO

Feb 2022 - Present

I am an entrepreneurial professional specializing in marketing strategy, brand positioning, fractional leadership, team development, content marketing, and editorial services. I extend these expertise to businesses and arts, culture, and placemaking organizations.

  • Established and managed a proficient team of subcontractors, encompassing writers, designers, developers, producers, photographers, and digital strategists, enabling me to construct tailor-made teams for each client's unique needs.

  • Collaborate effectively with creative teams to craft compelling content, campaigns, and brand identities.

  • Forge partnerships with media outlets to craft compelling narratives around brands.

  • Employ artificial A.I. for content ideation, research, and analysis.

  • Provide expert guidance on SEO optimization, website usability, and online advertising campaigns.

  • Develop strategic roadmaps, harnessing customer insights to propel brand awareness and audience expansion.

  • Produce high-quality content across various platforms, encompassing blog posts, newsletters, social media updates, press releases, video scripts, and more.

SYNERGY HEALTH PARTNERS / VICE PRESIDENT MARKETING + COMMUNICATIONS

May 2021 - Feb 2022

Head of the marketing and communications department, building and overseeing the company’s brand strategy. Leads all marketing, advertising, content, and communications efforts.

COMMONSTATE / CONTRIBUTING WRITER

January 2020 - Present

Content contributor and writer for publication devoted to creativity and makers.

JIGSAW / CONTENT MARKETING DIRECTOR

June 2015 - April 2021

Promoted to head of content and operations in 2019. Previously grew account management business for key integrated accounts by more than 20%. Develops and executes strategic digital and traditional marketing plans, including:

  • Head content strategist and producer: Oversees content creation including long-form articles, social media, photography, video production.

  • Content lead for integrated initiative, growing marketing-driven revenue for a key client by more than $3.6M in less than 3 years.

  • Presents the agency recommendations and creative campaigns.

  • Advises clients on digital and traditional marketing initiatives.

  • Supports onboarding, vendor management, and nurturing of technical solutions and new platforms including CMS administration and training.

  • Presents to board members and senior leadership teams.

  • Member of business development team, writing proposals, and presenting to prospects.

  • Manages $2M+ budgets; responsible for forecasting and financial reporting.

Serves as a lead content strategist, crafting KPI-based inbound strategies and overseeing asset development and management. Clients include VISIT Milwaukee, Dohmen Company, Midwest Orthopedic Specialty Hospital, Vivent Health (formerly AIDS Resource Center of Wisconsin), and ManpowerGroup International.

TRIVERA INTERACTIVE / CLIENT SERVICES DIRECTOR

Jan 2014 - Jun 2015

Digital strategist and client advocate. Developed and delivered digital campaigns and initiatives for organizations of all sizes by working collaboratively with client teams, programmers, designers, and business development decision-makers. Content producer. Business development lead. Initiated and fostered partner relationships. Google Analytics trainer. SEO strategist. Advised clients and their internal support teams on gaps in tools, processes and expertise. Provided open source CMS management support (Concrete5, WordPress, Drupal). Industries served: higher education, finance, healthcare, hospitality, high-technology/startups.

TRADE PRESS MEDIA GROUP / BRAND MARKETING MANAGER

December 2004 - January 2014

Led digital marketing efforts to build trade show and conference attendance, audience development, community engagement, continuing education  and advertiser sales for a leading B2B traditional and digital media company.

  • Lead social media, content marketing, and digital strategy for full suite of magazine and event brands.

  • Collaborated with IT, editorial and creative services departments to integrate marketing automation tools, utilize link tagging and interpret general analytics.

  • Ran successful online education marketing program including bi-monthly webinars and digital conference; Certified by IACET. Increased enrollment by 300% using LinkedIn channel strategy.

  • Tracked conversion activity; recommended action plans to enhance conversions to VP of marketing.

  • Grew social media engagement YOY by 40%.

  • Architected social media-based lead generation strategy delivering 15% conversion growth and 25% customer retention.

  • Led PPC/digital display advertising via Google Adwords, Facebook, LinkedIn, AdRoll.com,  company-owned sites and online communities. Worked closely with Analyst to manage attribution via Google Analytics and proprietary platform.

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